I have two questions to ask you. One. How much instant do you spend advertising your affiliate programs? Two. How much measure do you spend preparing to sell your affiliate programs?

Which of those two questions do you think is the most important? I say the second. Without doing your preparation "homework," you will lose your focus.

The affiliate programs that you promote are "your" products. Take the measure to learn everything you might about that product. Even though you are not actually selling the merchandise (you should be PRE-selling), you still must understand what you are talking about.

The best way to do that, of course, is to own the merchandise yourself. But whether you own the merchandise or not, study the sales copy that was written by the owner of the product. Youll be able to lead your prospects toward "the click" much easier if you know why you want them to click on that link.

When preparing an advertising campaign, inquire of yourself what you want to achieve. That is your desire.

Now write down the steps that you need to take to get to that desire. Dont fail to remember that there could be more than one way to get there. Use your imagination!

Lets say you want to utilize ezine advertising. There are several options that you may choose. You can use free of price ads, purchase ads through ezine co-ops, buy top sponsor and solo ads directly from each news letter publisher, or write articles and send to the publishers.

Choose one of the options and follow through with it. Then choose the next option, then the next. Do not lose your memory to track your ads to see which branding method is working best for you.

Try other avenues of selling as well. Explore new ones that you find and track the results. The more you have - that are working for you - the more commissions you will generate.

By preparing the framework for an selling campaign, you may use that framework for later selling - with minor changes to accommodate the new understanding. I use it as a "task list" to follow. This helps to keep me focused on what I have to do.

Dont get me wrong. Advertising or selling is important. But you MUST understand what you want your prospect to do. Take your prospect by the hand and lead him or her to the click. The instant it takes to prepare for an selling campaign will be well assessment of value it.