Business owners know for a fact that branding is the life blood for the existence of a business. Without advertising, everybody will not understand about the existence of a business. If you are a business owner without an selling , people will not understand about your businesses products or services.

The same thing holds true in e-commerce. A business internet page needs advertising. How to sell an e-commerce web page is the goal of many webmasters in order to build traffic and in turn to build sales.

Outside the online world, business ads take in many different forms such as television ads, radio ads, print ads through newspaper and magazine ads, flyers, billboards, word of mouth and so on.

In the online world, advertisements also exist in many different forms such as window ads, banners, portal links, search engine ads, viral selling , e-mail ads, and a lot more. Of course, as a general rule, advertisements are intended to convey the communication of a business regarding their products or services.

But today, a new form of marketing is also starting to grow in the online world. It is called micro advertising. Funny as it might seem, it just involves a few pixels such as a 10 x 10 pixel hence it is also called a pixel ad. In this case how do you think will it be able to convey an advertisement ? What communication might you place in such a small space? Should we positive need a magnifying glass or a microscope to read a micro ad?

Micro selling might have started in England from a student who was trying to earn an income for college. The micro advertisement is simply a hyperlink to a certain website. Suppose a website that deals on grandfather clocks, or maybe any native american indian artifacts, or any other products and services would buy a 10 x 10 pixel which links directly to their page from a high page ranked homepage of another site, do you think they might be seen by the readers or the visitors of that site?

Maybe many of you would say a big "NO"! However, it could be possible for visitors to click this backlink out of curiousity. Other questions that we absolutely need to satisfy includes other possible advantages of a micro advertisement . Would it be possible that it can pass on a popularity rating or a page rank from a high page ranked page ? Or would it have disadvantages such as linking to a costless for all (FFA) internet page ?

There is still so much for us all to discover and explore the subject of micro marketing. Whatever the answers there could be for every possible questions, your guess is just as dazzling as mine.