It seems like Alex Tew, the 21 year old that came up with the concept of MDH (MillionDollarHomepage.com) and pixel advertising, really created more then just a explicit way to make a quick buck for himself. He struck a cord and maybe even fulfilled a desperate absolutely need. A quick review of the Internet today reveals hundreds of sites that have mostly duplicated his page with some variations. Some of the sites use custom built scripts that allow the users to select the pixel on an interactive grid, some are allowing animated gifs and others are just clones.

I tried explaining this to a friend in the business and he had a problem knowledge the point of Pixel Advertising. As I explained the new phenomenon I understood what this new "brand" of advertising is all about.

Pixel branding is a low cost way of advertising. Lets face it, Search Engine Advertising is becoming more costly and media is acquiring very expensive. Sites have gotten a whiff of the Internet "revival" and they want to build up for post "bubble" down instant. Advertising for small/medium businesses and online hobbyists is not brain friendly.

Second, in terms of Search Engine Optimization there is some worth to a backlink from the home page of a page with a page rank, although that can also be debated. There is a sizeably good chance that unless the Pixel advertisement is relevant somehow, Google will not give it too many points.

Finally, the ongoing evolution of the interactive web. I think that more and more all the people wish to take an active part of the evolving Internet. As the barriers to publishing content and launching ideas online is reduced (Blogs, Podcasts and more) we will see more initiatives where the audience will provide the content and "online buzz". Viral selling is after all the best form of promoting and is at the core concept around which the Internet was built.

So, to proverb Alex Tew, if you still want to "be a part of Internet history", this is a Guide to Pixel Advertising:

1. No Redirects. Make sure the link from the grid is a search engine friendly text backlink . Many of these sites are using dynamic redirection and the hyperlink is not a direct one.

2. Page Rank of the Pixel grid. If the site has a page rank its a dazzling beginning, if its PR4 or above even better.

3. Pixel grid theme. Is the pixel board themed is it targeting a particular country? Geo targeting could be sizeably effective here and might help target your visitors and reach a particular sell . These types of sites have made local offline news in the past and might receive some free of cost buzz publicity helping out the advertisers.

4. Look and feel. As always we look for the nice packaging and although these are simple sites they should have a clean professional look.

5. Stats are nice. Some of these pixel sites might actually have site stats on the home page which might include their Google and Alexa ranking and even some form of site visitors understanding.

6. This is a gamble. In terms of selling this is a small investment. Expect that nothing will come of it and have a grand measure with the acquired skill . Set a budget and spend wisely.

7. Use it as a advertising tool. Bring it up as a topic of discussion on your blog. As the buzz continues so will the complete attention your pixels will be grasping . Some of the pixel grids are collecting for charities and this could be a successful way to contribute as well.